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According to the Freecross website, founder Wolfgang Eisenberg started the company as follows:
"A long-time bike enthusiast, runner and fan of the indoor elliptical trainer, Wolfgang Eisenberg (47) had the flash of inspiration back in 2006 to get the elliptical trainer outdoors and onto wheels. "After a back injury, I noticed the strain that biking puts on the lower back, as well as the impact associated with running/jogging. The elliptical was a great solution because of the upright, low-impact motion and great all-around workout. I just thought it would be better outside."